Job Details

Overview

Associate Director, Paid Media (Remote US) Future Opening at Directive. Were seeking forward-thinking professionals who excel at crafting strategies that elevate search visibility, develop compelling content, and deliver value to audiences in the B2B tech and SaaS space. This role focuses on leading paid media initiatives, guiding analytics, and driving customer generation within a fast-paced environment.

At Directive Consulting, were a performance marketing agency specializing in SaaS and tech. Our Customer Generation methodology prioritizes generating SQLs and customers over traditional metrics like MQLs. Our services include Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy.

Role And Responsibilities

• Goal Setting: Directly responsible for setting the goals for every client engagement in their pod.
• Best Practices: Ensure every client follows best practices across channels and mediums, including:
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Functional Content
• Breakdown Barriers: Understand and remove roadblocks to earn a decision in client campaigns; support strategists in securing a yes.
• Accountability: Lead with structure, cadence, proactive support, and clear communication and expectation setting to empower the team.

Goals

• NSM Attainment: 100%
• CSAT: 4.2+
• Bookings: $150k per half-year per pod (total across pod for H1)

What We Offer

The annual base salary range for this position based in the United States is $100,000 - $135,000 USD with potential for bonus eligibility. This salary range is an estimate and may vary based on compensation practices, skills, and depth of experience. Benefits include medical, dental, vision, disability, and life insurance for you and your family, with a 100% employer-paid plan for you and a 50% employer contribution for dependents.

• Mental Health: Access to certified therapists through Spring Health; Headspace membership.
• Physical Health: Gympass.
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Dec 24 Jan 1), Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure, increasing over time.
• Annual Anniversary Trip: Newport Beach, CA with peers and leadership.

Work Environment

Remote-first company. You may work from anywhere in the US, with optional offices in Irvine, CA. Global opportunities outside the US may be available where authorized. You must have work authorization for any global location. The role operates 100% virtually from home; collaboration occurs via Zoom and Slack. You will need a laptop (PC or Mac), standard software, reliable internet, and a professional background for video calls. Reasonable accommodations may be made for qualified individuals with disabilities.

Additional Information

Directive values People First and a commitment to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Administrative Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Advertising Services