Job Details

Company Description

M3 USA is at the forefront of healthcare innovation, offering digital solutions across healthcare, life sciences, pharmaceuticals, and more. Since our inception in 2000, we've grown through our mission to utilize the internet for a healthier world and more efficient healthcare systems. Our success is anchored in trusted digital platforms that engage physician communities globally, facilitating medical education, job placement, and market research. Joining M3 USA means being part of a dedicated team striving to make a significant difference in healthcare and shaping a meaningful career with opportunities to drive change.

About MDLinx

MDLinx, a leader in healthcare customer engagement, connects brands with highly qualified curated HCP audiences using an omnichannel platform. Our mission is to empower healthcare providers with tools, insights, and resources that improve their professional journey and patient outcomes. As we advance toward the next phase of our strategic vision, we are seeking a dynamic leader to drive customer engagement, align platform and product strategy with client needs, and champion the evolution of MDLinx's offerings.

Due to continued growth, we are seeking a Demand Generation & BD Marketing Specialist at MDLinx. This is a remote position.

Job Description

The Demand Generation & BD Marketing Specialist role is ideal for a creative marketing professional who thrives on wearing multiple hats and seeks a role with significant impact. The primary objective is to strengthen our client acquisition function by increasing the volume of high-quality leads entering the sales funnel and providing crucial support for corporate promotional efforts through targeted campaigns across LinkedIn, email, website, and other digital channels.

This role suits someone who understands B2B marketing, enjoys crafting campaigns that drive pipeline, and is energized by helping a growing brand evolve its voice and presence.

Key Responsibilities

• Social Media & Campaign Management: Develop, execute, and manage organic and paid social media strategies with a focus on targeted B2B lead generation campaigns on LinkedIn and other platforms to attract high-quality prospects.
• Marketing Copywriting: Write clear, concise, and compelling copy for marketing materials, including social media posts, email campaigns, ad copy, website content, and sales collateral.
• Pitch Deck Development: Design and build engaging pitch decks and presentations in PowerPoint that communicate our value proposition to prospective clients.
• Visual Design & Content Creation: Create high-quality visual assets for digital and print use, including social media graphics, infographics, one-pagers, and other materials.
• Multi-Project Management: Manage multiple projects simultaneously, balancing creative and analytical tasks to meet deadlines.

Qualifications

• 5+ years of progressive experience in a multifaceted marketing role with a strong portfolio in social media campaigns, copywriting, and content design.
• Ability to thrive in a fast-paced environment with tight deadlines and shifting priorities.
• Experience creating and managing lead generation campaigns that result in high-quality sales leads.
• Exceptional copywriting and editing skills with the ability to adapt tone for different audiences and platforms.
• Expert-level proficiency in PowerPoint is essential.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar).
• Self-motivated, adaptable, and able to work independently in a remote setting.

Preferred Experience

• Direct experience in or exposure to digital life sciences, pharmaceutical marketing, or healthcare-focused marketing
• Experience marketing to healthcare professionals (HCPs)
• Familiarity with Salesforce or other CRM platforms
• Knowledge of desktop publishing applications (e.g., Adobe InDesign)

Additional Information

Benefits:

• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization.

M3 USA is an equal opportunity employer, committed to inclusion and diversity and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national or ethnic origin, sex (including pregnancy), age, disability, medical history or genetic information, sexual orientation, gender identity and/or expression, marital status, military service, family or parental status, or any other status protected by law.

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