Job Details

Marketing Analytics & Digital Performance Manager

Overview

About Sequel: Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel's approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel's flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Job Overview: Sequel Med Tech is seeking a strategic and data-driven Marketing Analytics & Digital Performance Manager to join our marketing team. This role will be instrumental in setting marketing performance measurement strategy as well as measuring and optimizing the performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems, and work closely with cross-functional teams to deliver insights that drive better decisions and stronger ROI.

Responsibilities

• KPI Definition & Reporting Strategy
  • Define and evolve marketing KPIs: Partner with marketing leadership and agency partners to identify key performance indicators across the customer journey from awareness to retention.
  • Develop reporting requirements: Translate business goals into clear analytics requirements and collaborate with IT, sales, and marketing agencies to ensure data capture and reporting alignment.
  • Guide dashboard development: Work closely with IT and analytics teams to implement dashboards that reflect strategic KPIs and enable real-time performance monitoring.
• Performance Analysis & Optimization
  • Analyze marketing program effectiveness: Measure performance across digital channels (paid media, email, SEO, website) and identify optimization opportunities to improve ROI.
  • Support A/B testing and experimentation: Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.
  • Identify trends and insights: Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.
• Full-Funnel & Customer Journey Insights
  • Analyze the HCP and PWD journey: Track user paths from initial awareness through conversion and retention to identify drop-off points and growth opportunities.
• Strategic Decision Support
  • Inform campaign and channel strategy: Present insights and performance reviews to guide budget allocation, creative direction, and media planning.
  • Support strategic initiatives: Provide analysis for brand campaigns, product launches, lifecycle marketing, and partnership programs.
  • Drive cross-functional alignment: Act as a liaison between marketing, sales, product, and finance to ensure cohesive data-informed decision making.

Minimum Requirements

• Bachelor's degree, or equivalent combination of education and experience.
• 5+ years of marketing analytics experience in healthcare, medical devices, digital health, or consumer tech; diabetes experience preferred.

Required Knowledge, Skills and Abilities

• Proficient in data analysis and visualization tools (e.g., Excel, Google Analytics, Looker, Tableau, SQL) with the ability to interpret complex data and present actionable insights clearly.
• Deep understanding of digital marketing channels (paid search, paid social, email, SEO, web), including campaign performance metrics, attribution models, and funnel analysis.
• Ability to break down ambiguous problems, develop hypotheses, and use data to validate solutions that improve marketing efficiency and effectiveness.
• Highly organized, self-motivated, and comfortable navigating ambiguity in a fast-paced startup environment.
• Strong written and verbal communication skills; comfortable presenting findings and recommendations to both technical and non-technical stakeholders across marketing, product, and leadership teams.

Equal Employment Opportunity

Sequel Med Tech is an equal employment opportunity employer. We prohibit discrimination or harassment of any type and provide equal opportunity regardless of race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or expression, or any other status protected by applicable law.

Benefits

• Automatic enrollment in our 401(k) plan with a 6% company match and 100% immediate vesting.
• Insulin costs are capped, and GLP-1 coverage is provided across all plans.
• Multiple medical plans through Aetna, including a high-deductible plan with employer HSA contributions.
• Vision and dental plans, employer-paid short-term disability, and voluntary options like accident and pet insurance.
• Flexible PTO and generous paid holidays.

Environmental/Safety/Physical Work Conditions

• Ensures environmental consciousness and safe practices in decisions.
• Use of computer and telephone equipment and related office devices to complete assignments.
• May work extended hours during peak business cycles.