Job Details

Hi, We're Franki

Going out should feel good, not expensive.Franki helps people discover great places, earn cash back just for going, and get rewarded for sharing experiences they love. We're building a smarter way to eat, drink, and explore your city, one that helps local businesses thrive and makes going out more rewarding for everyone.

We're a fast-moving, high-ownership team building a category-defining consumer app at the intersection of discovery, rewards, and community. We care deeply about execution, clarity, and results. If you like owning outcomes, not just channels, we should talk.

About the Role

We're looking for a Director, Marketing to own consumer growth end-to-end across paid acquisition, product-led growth, lifecycle, brand, and community.

Franki is currently live in 6 U.S. cities and is launching into 25 new cities across the country this year. This role will own the nationwide expansion of a fast-growing consumer app, from market entry strategy to scalable acquisition and retention systems. It's a rare opportunity to take a product with real traction and be responsible for how it shows up, grows, and wins at a national level.

This is a hands-on leadership role. You'll set strategy and execute alongside a small, high-performing team while partnering closely with Product, Data, and Engineering to build a disciplined growth engine. Success here is not impressions or installs alone. It's installs that convert, users who transact, and cohorts that retain.

This role owns outcomes, not channels.

What you'll do

• Own Franki's full consumer growth strategy across paid, product-led growth, lifecycle, brand, and community.
• Lead paid acquisition across Meta, TikTok, Google App Campaigns (UAC), Apple Search Ads, and emerging platforms, with clear accountability for CAC, payback, and cohort quality.
• Design and execute the go-to-market playbook for new city launches, scaling learnings across 25+ markets. With support from CRO, CEO and CPO.
• Build and scale organic and leverageable growth channels including referrals, affiliates, creators, ASO, partnerships, and community-driven loops.
• Co-own product-led growth with Product, defining and prioritizing experiments across onboarding, activation, engagement, referrals, and monetization.
• Own lifecycle marketing across push, email, and in-app messaging to drive activation, repeat usage, and habit formation.
• Establish rigorous analytics, attribution, and measurement in a privacy-constrained environment.
• Define and evolve Franki's consumer brand positioning and messaging in partnership with Design and Product.
• Build, manage, and develop a multi-disciplinary marketing team across paid, lifecycle, social, creators, and growth.

You're a great fit if you...

• Have 8+ years in consumer marketing, with 3+ years leading growth for mobile apps at Seed-Series C companies.
• Have owned real budgets and are accountable for CAC, LTV, retention, and payback.
• Have experience scaling acquisition city by city or market by market, not just nationally from day one.
• Are fluent in paid growth (Meta, TikTok, UAC, Apple Search Ads) and know how to scale without burning quality.
• Have hands-on experience with product-led growth, experimentation, and growth loops.
• Are comfortable operating in a privacy-first world with SKAdNetwork, AdAttributionKit, and imperfect data.
• Can zoom out to define strategy and zoom in to ship, test, and fix things yourself.
• Have built and led teams with clear ownership, operating cadence, and accountability.

You'll thrive here if you...

• Want to own a national consumer expansion, not inherit one.
• Love early-stage environments where speed, clarity, and accountability matter.
• Think in systems, not silos, and see brand, product, and growth as one engine.
• Get excited by compounding growth through experimentation and smart loops.
• Use AI and automation to move faster, but never outsource judgment.
• Value direct communication, collaboration, and low-ego problem solving.

Why Join Franki...

• Own one of the most impactful roles in the company at a pivotal inflection point.
• Lead the nationwide rollout of a consumer app with proven traction and momentum.
• Shape how millions of users discover, experience, and engage with their cities.
• Move fast, test boldly, and build systems that scale across markets.
• Join a smart, ambitious team that values autonomy, clarity, and real impact.
• Competitive compensation and full benefits.

Perks & Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, Dental & Vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: To help cover some home office expenses.

The pay range for this role is:

200,000 - 250,000 USD per year (Remote (Los Angeles, California, US))