Job Details

Digital Pr Specialist

We are seeking an experienced and creative Digital PR Specialist to join our growing marketing team. In this role, you will be responsible for ideating, executing, and promoting compelling digital PR campaigns that earn high-quality backlinks, brand mentions, and media coverage for our company and clients.

Key Responsibilities:

• Brainstorm newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities
• Develop digital PR strategies encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership
• Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists
• Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks
• Collaborate with internal teams such as SEO, content, and account management to align PR efforts with overall marketing goals
• Track, analyze and report on digital PR campaign performance metrics including links earned, reach, share of voice, and referral traffic