Job Details

A company is looking for a Senior Lifecycle Marketing Manager to join their team.Key Responsibilities:Own the Teacher and Buyer personas globally, designing high-conversion lifecycle campaignsBuild omnichannel "evergreen" campaigns focused on driving retention, expansion, and engagementAlign with Customer Experience teams to create consistent customer touchpoints for retention and expansionRequired Qualifications:5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, preferably in a SaaS or EdTech environmentStrong record of writing clear, actionable marketing copy that elicits actionExperience designing and executing A/B tests and analyzing data to improve retention and expansion metricsA deep interest in the K-5 education landscape and the ability to translate complex features into teacher-friendly benefitsAbility to collaborate seamlessly between Product and Customer Experience teams