Job Details

A company is looking for a Manager, SEO & Generative Optimization.Key ResponsibilitiesServe as the primary administrator for the BrightEdge platform, building dashboards to track Share of Voice against competitorsLead the transition from SEO to Generative Engine Optimization, optimizing content for AI-driven search readinessCollaborate with the digital team to create content briefs based on search intent and manage local SEO effortsRequired Qualifications3-5 years of SEO experience, preferably in the hospitality or travel industryProficiency in BrightEdge, Google Analytics 4, and Google Search ConsoleKnowledge of how Large Language Models (LLMs) retrieve informationUnderstanding of a hospitality mindset, focusing on guest connection in copywritingAble to explain complex SEO concepts to stakeholders clearly