Job Details

Digital Content and Website Manager Gulfport

Join the Keesler Federal Credit Union team! Keesler Federal Credit Union team members enjoy competitive salaries and a wide range of benefits, some of which include: medical, dental, and vision insurance; Section 125 Flexible Spending Accounts for Health Care and Dependent Care expenses; employee and dependent life insurance; 401(k) Retirement Plan with 100% match on the first 5% contributed by you; paid leave; tuition reimbursement and competitive scholarships; short-term & long-term disability benefits; and employee assistance program. WE CURRENTLY DO NOT SPONSOR WORK RELATED VISAS

Position: Digital Content and Website Manager

Department: Marketing

Reports To: Director, Member Journey and Engagement

FLSA: Exempt Grade: 13

Summary: The Digital Content and Website Manager is responsible for delivering high-performing, on-brand digital experiences across web, email, landing pages, and paid digital channels. This role leads front-end development and content optimization within HubSpot CMS, ensuring websites, campaigns, and digital assets are visually compelling, user-focused, and conversion driven. The position partners closely with marketing, design, and external agencies to execute integrated digital strategies, leverage data and testing to continuously improve performance, and maintain consistent brand standards across all touchpoints. With a strong blend of technical expertise, analytical thinking, and creative execution, this role plays a critical part in driving engagement, lead generation, and overall digital marketing effectiveness.

Supervisory Responsibilities: None

Essential Functions:

• Manage and optimize website content, structure, and performance to ensure a best-in-class user experience.
• Responsible for front-end web development efforts within HubSpot CMS, including page builds and module customization.
• Design and build responsive email templates and high-converting landing pages.
• Develop and maintain reusable CMS modules to improve scalability and efficiency.
• Conduct A/B testing across digital assets (web pages, emails, landing pages) to improve engagement and conversion rates.
• Collaborate with marketing, design, and development teams to execute digital campaigns.
• Responsible for the production and optimization of paid digital advertising assets, including ad creative and copy for platforms such as Meta and Google; continuously test and refine messaging, formats, and targeting to maximize campaign performance.
• Manage performance optimizations on campaign strategies and integrate external agency execution with operational objectives.
• Responsible for ensuring all digital properties are properly tagged and integrated for tracking and analytics.
• Monitor performance metrics and provide actionable insights to continuously improve digital experiences.
• Maintain brand consistency across all digital touchpoints.
• Responsible for compliance with all Federal regulations including Bank Secrecy Act (BSA) and Office of Foreign Assets Control (OFAC).

Other Duties and Responsibilities: Other duties as assigned

Knowledge & Skills: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education: Bachelor's degree (BS or BA) in Marketing, Communications, Digital Media, or a related field

Experience and Other Requirements:

• Three years to five years of professional experience in digital content management, web development, or related field.
• Minimum of 3 years of hands-on experience with HubSpot, including HubSpot CMS (required).
• Strong graphic design skills using Adobe Creative Cloud.
• Expert in website design, HTML and variants, CSS, PHP, and Java Scripting.
• Advanced knowledge of network design, Internet Security, and best practices within the financial services industry.
• Experience with marketing automation and personalization strategies.
• Knowledge of with AEO/SEO best practices.
• Advanced knowledge of analytics tools such as SiteImprove, Google Analytics, and HubSpot reporting.
• Strong attention to detail and commitment to quality.
• Advanced knowledge of Internet systems, hardware and software in relation to financial institution websites and banking.
• Strong initiative and ability to learn new technologies quickly.
• Ability to work accurately under pressure.
• Ability to effectively manage multiple tasks and deadlines simultaneously.
• Strong ability to interact and communicate with internal and external stakeholders as well as Members.
• Knowledge of relational database concepts and client server concepts.
• Proficient in understanding basic Marketing and Branding objectives.

Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves much personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.

Computer Skills: Must be proficient with Microsoft Office Products.

Certificates, Licenses and Registrations: None required.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk; use hands to finger, handle, feel or grasp; reach with hands and arms; and talk or hear. The employee is occasionally required to lift, carry, and/or move up to 10 pounds.

Work Environment: The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Extensive use of desktop computer is required. The noise level is that of a normal office environment.

Declaration: The human resources department retains the sole rights and discretion to make changes to this job description.

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